Coronavirus Impacts on Content in China

 /  CBI  / 
With a significant part of the population confined to their homes as they wait out the spread of the epidemic, internet-enabled connections to the outside world have played a crucial role across sectors, and the experience may change how content is consumed well into the future. Read More

CBI News Wrap: Public Service Ads From Brands, Web Movies Struggle

 /  CBI  / 
Though brands have been understandably hesitant to engage in major promotional campaigns as the coronavirus continues to spread, there’s been ongoing activity that connects brands to the efforts to cope with the outbreak. Read More

Headlines from China: Will Oscar Winners Premiere Online in China?

 /  Headlines From China  / 
Seven of this year's Oscar-winning films will be released on Chinese video streaming site iQiyi. However, it's unclear if these films will premiere in Chinese theaters before they go online. Read More

Cinema Operators Left in Dark Amid Coronavirus Containment Efforts

 /  Money  / 
Cinema operators were already going through their own growing pains even before the broader film industry’s latest difficulties, after a building boom led to oversupply of screening venues. Read More

Headlines from China: Medical Drama Becomes Popular in China Amid Coronavirus Outbreak

 /  Headlines From China  / 
Recently, a 2017 medical drama named Emergency Physician has become popular again in China amid the coronavirus outbreak. On Chinese social media Weibo, the drama series has become a hot topic with over 1 billion views to date Read More

CBI News Wrap: Coronavirus Updates, Short-Video Moves

 /  CBI  / 
The closure of a growing number of public venues as a result of the coronavirus outbreak have left television and the internet as the main entertainment outlets for many Chinese who have been on extended vacation Read More

Headlines from China: All Valentine’s Day Releases May Get Cancelled

 /  Headlines From China  / 
Sources from the Chinese film industry said that 15 films will cancel their theatrical openings scheduled on February 14, although there is no official announcement yet. Read More

CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

 /  CBI  / 
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

2020 Trends in Content + Commerce Integration in China

 /  CBI  / 
Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in the coming year and beyond Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

 /  CBI  / 
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

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