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China Streaming or China Dreaming? The Outlook for Foreign VOD

Dec 3, 2019 / Opinion /

Things have changed a bit since we last touched on streaming trends, so let’s look at the outlook for 2020. Read More

CBI Case Study: Boosting Beauty on Reality TV, Lancôme Stars on “Heart Signal”

Nov 26, 2019 / CBI /

The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

Nov 26, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

China’s Hottest TV Show Right Now is Striving to Provide Space for Mainstream Debate

Nov 26, 2019 / TV /

"I Can I BB" is more than a debate competition -- it's a forum to organize discussion around topics that preoccupy its huge audience of Chinese millennials. Read More

Headlines from China: China Launches State-owned Short Video App “Yang Video”

Nov 25, 2019 / Headlines From China /

China's first 5G-backed new media mobile app "Yang Video" (央视频, or "center video") was officially launched by the state-owned China Media Group, aiming at attracting young audiences between age 20 - 45. Read More

CBI Case Study: How Beauty Brands Work With IP to Reach Young Consumers

Nov 19, 2019 / CBI /

IP collaborations were among the strategies that enjoyed a breakout moment during this year’s Singles’ Day, and they have been especially concentrated among beauty and personal care brands. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

Nov 19, 2019 / CBI /

SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

R3 October Celebrity Ranking: All Eyes On 18-Year-Old Power Star Jackson Yee

Nov 18, 2019 / Uncategorized /

Yee shrugged off his teen idol identity to become an actor, thanks to his performance in the hit film 'Better Days,' which dominated social media in October. Read More

New Guidelines Restrict Play Time, Spending for Young Online Gamers

Nov 13, 2019 / Game /

One of China’s main game regulators has laid out new guidelines for minors, including limits on play time and spending, for the first time since its formation last year through the merger of several agencies. Read More

Lion vs. Cat: Suning and Hunan Satellite TV Team Up to Challenge Alibaba’s Singles’ Day Entertainment Gala

Nov 12, 2019 / CBI /

Retailer Suning launched a televised extravaganza for Singles' Day this year, partnering with the entertainment powerhouse Hunan Satellite TV to produce a broadcast in direct competition with Alibaba’s long-running show. Read More

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