Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More
Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Read More
Saturday Fiction, a Chinese drama movie directed by Lou Ye and starring Gong Li, has been selected into the main competition section of the 76th Venice Film Festival. Read More
China’s largest state-backed online video subscription service plans to use the 2 billion yuan ($289 million) from its latest fundraising round to create more original programming, as the Netflix-like platform ratchets up its efforts to take on its privately owned peers. Read More
At a recent industry conference in Chengdu, top executives from China's video streaming sector talked about the possible changes 5G would bring to their businesses. Read More
The May 19 release of drama series Over The Sea I Come to You has just been cancelled for unspecified reasons. Many are speculating that the cancellation is caused by the recent escalation of the US-China trade war. Read More
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