In stark contrast to the typically long-winded product explanations on China’s e-commerce livestreams, the “rapid introductions” of products with little explanation has been a surprise hit among consumers. Read More
Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion. Read More
Taiwanese singer Annie Yi is the latest celebrity to start “quiet selling” on Xiaohongshu. Here’s why Chinese consumers are gravitating towards these hours-long livestreams. Read More
On Taobao, young Chinese can find plenty of people willing to help them talk through their mental health struggles for a fee. However, it is unclear where companionship ends and counseling begins. Read More
Blackpink member Lisa has sparked a viral debate on sexualization and female liberation in China after performing at Paris' iconic Crazy Horse cabaret. Read More
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