Over the years, ethnic Chinese K-pop stars have found a second wind for their careers in their home market, China. What accounts for their meteoric rise?
Over the weekend, K-pop stars took over the front rows at Paris Fashion Week. Hours after making an appearance at the Louis Vuitton Fall 2023 menswear show, GOT7 member Jackson Wang was appointed Louis Vuitton’s newest brand ambassador. He was previously a China ambassador for Fendi, spokesperson for Ray Ban, and “friend of the house” at Cartier.
Hong Kong-born Wang is among a growing number of ethnic Chinese idols that have experienced a spectacular rise in the K-pop landscape.
Other K-pop stars who attended recent fashion weeks include Chinese-American Mark Tuan of GOT7, who appeared at Saint Laurent’s Spring/Summer 2023 show; Taiwanese-American Amber Liu, a member of the girl group f(x), who donned an all-white ensemble at Givenchy; and Ningning from girl group aespa, who hails from Heilongjiang.
While a number of ethnically Chinese K-pop stars have achieved tremendous fame in Korea and widespread global renown, Greater China is where many are setting their sights for the future. The likes of Amber Liu, whose promotional activities in China have been managed by China-based Ryce Entertainment, have found a second wind for their careers by working with local entertainment and global brands in the country.
Chinese K-pop ambassadors
Throughout 2022, Wang Yibo’s face could be seen on major luxury ads across the nation, as the member of Chinese-Korean boy band Uniq fronted major campaigns and became brand ambassador for labels including Chanel and Moncler. Continue to read the full article here