China’s latest fantasy epic, “Asura,” claimed to be the most expensive domestic production to date — but it didn’t even last three days in cinemas.
Six years in the making, the film was planned as the first of a trilogy based on ancient Tibetan mythology. The Alibaba Pictures production promised lush CGI from an award-winning, international team in its depiction of war between two heavenly realms. Marketing campaigns for the film emphasized its budget of $100 million.
But after opening on Friday, the film made a mere $7.1 million over its first weekend. By contrast, “Hidden Man,” a highly anticipated action-thriller by actor and director Jiang Wen, brought in $46.5 million. Meanwhile “Dying to Survive,” a dark comedy about cancer drug smuggling operations, defended its box office lead, racking up $68.5 million on its second weekend and even prompting a spike in online insurance sales.
Aggregate user ratings of “Asura” varied wildly across China’s two biggest ticketing platforms, Tencent-funded Maoyan and Alibaba-owned Tao Piaopiao, earning 4.9 and 8.4 out of 10, respectively. Users of review platform Douban rated the film a miserable 3.1 out of 10.
Following its weak opening, the film’s investors intervened. On Sunday, a statement posted to the movie’s social media pages announced without further explanation that investors had decided to pull the film out of cinemas nationwide. Continue to read the full article here.
-This is original content by Sixth Tone and has been republished with permission.
