Dior, Tissot Ambassador Arthur Chen Feiyu Embroiled In Fan Sex Scandal

Private photos of Chen Feiyu, a mainland Chinese “traffic idol” and son of the acclaimed director Chen Kaige, were leaked across social media.

What Happened: Actor and ambassador for Tissot, Dior and Kiehl’s Arthur Chen Feiyu, became embroiled in a sex scandal this week, after compromising photos of the 22-year-old celebrity were leaked via social media. Chen, who is the son of acclaimed film director Chen Kaige, best known for his film Farewell My Concubine, came under fire for engaging in an illicit affair with a fan, also known as shuifen 睡粉 in Chinese slang.

Besides his father’s storied film canon, Chen Feiyu is famous in China for being a “traffic idol,” a term used to describe “fresh-faced” male and female celebrities who often front campaigns for beauty brands targeting a wide female consumer base. Chen also recently starred in the popular drama Lighter and Princess (点燃我, 温暖你), a series about university students who fall in love.

Though brands like Dior and Tissot have yet to comment on the matter, Chen and his management company swiftly released an official statement admitting that the star had indeed engaged in a “relationship” with his fan when both were reportedly single. The statement asks that the public cease disseminating and sharing the actor’s illicit private photos.

The Jing Take: Despite issuing an official statement with his management company, widespread backlash and fan outrage against Chen Feiyu has already begun. “How can you share this declaration? Is this a statement of your resign/withdrawal from the industry?” wrote @哎做什么做什么少管我, whose response received an overwhelming 141,000 likes. Another reply to Chen’s statement read: “So why did you pretend to be single all this time?” wrote @三岁就会把妹_, with 96,000 likes. Continue to read the full article here