Chloe announced the appointment via the brand’s Weibo account, linking directly to the Tmall flagship store.
On February 6 2023, Chloé announced that actress Guan Xiaotong has been appointed the fragrance brand’s first Chinese ambassador — a stellar move for local exposure. It’s already working.
The immense popularity of actress Guan demonstrates how powerful China’s fan culture is – today alone, the dedicated hashtag of #蔻依香氛代言人关晓彤# has 1.074 million reads, and the movie star’s name (#关晓彤#) on Weibo has generated 2.1 million reads.
Commenting on the news, Guan took to Weibo describing the brand’s perfumes as “precious and timeless” in a post that attracted 316,000 likes and counting, as of press time.
Already an established name in luxury as a Valentino ambassador, and for starring in several Coach campaigns, the star’s reach covers China and beyond.
She has 851,000 followers on Instagram, and her Weibo page has generated 20.82 billion reads in total.
Known as “the nation’s daughter” in China, the actress’ rise to prominence began with her starring role in the 2003 movie Nuan aged four and accelerated thanks to roles in flicks like 2018’s Shadow and 2021’s The Curse of Turandot. Continue to read the full article here