The campaign name “Anfu Lu Online” references Anfu Lu (meaning Anfu Road), a neighborhood in Shanghai with trendy eateries, cozy coffee shops, and boutique brands. On March 1, Chinese lifestyle platform Xiaohongshu launched a new project “Anfu Lu Online” in collaboration with over 30 homegrown brands. These are featured in the scheme’s dedicated Mini Program on Xiaohongshu,
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