To KOL Or Not To KOL In China

 /  News  / 
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More

The Dark Side of China’s Idol Economies

 /  Chinasplaining  / 
While China’s idol economy remains a lucrative territory, this incident has revealed its dark side, and an intensified culture of cyberviolence, irrational fandom, and digital censorship are all risk factors that brands now have to face in this increasingly volatile market. Read More

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