Jiaqi Luo
About the author
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
In China’s unique and intense fandom culture, beauty brands are especially attuned to fast-track rising stars from TV shows, quickly appointing them brand ambassadors. Read More
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
The Dark Side of China’s Idol Economies
While China’s idol economy remains a lucrative territory, this incident has revealed its dark side, and an intensified culture of cyberviolence, irrational fandom, and digital censorship are all risk factors that brands now have to face in this increasingly volatile market. Read More
MOST POPULAR
- TikTok vs Douyin: What luxury brands need to know Apr 3, 2024
- Gaming Giant Blizzard Returns to China, Sparking Joy — and Some Anger Apr 11, 2024
- The AI PlayStation 2 filter fueling an NPC frenzy in China and the West Apr 9, 2024
- Balenciaga’s Le City revival sparks nostalgia with Yang Chaoyue, Kate Moss Apr 18, 2024
LATEST ARTICLES
- Racer Zhou Guanyu’s star rises ahead of Shanghai Grand Prix Apr 25, 2024
- Balenciaga’s Le City revival sparks nostalgia with Yang Chaoyue, Kate Moss Apr 18, 2024
- Gaming Giant Blizzard Returns to China, Sparking Joy — and Some Anger Apr 11, 2024
- The AI PlayStation 2 filter fueling an NPC frenzy in China and the West Apr 9, 2024