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Brand Film Highlights for the Year of the Ox

Feb 19, 2021 / News /

Releasing short films for the Spring Festival is a tried and tested way for brands to connect with Chinese consumers in celebrating the country’s biggest holiday, and this year’s relatively long lead-up to the Lunar New Year, which began on February 12, gave rise to a flurry of notable creative efforts in the genre. Read More

Headlines From China: Video Streamer Iqiyi’s Subscribers and Revenue Fall, but So Do Losses

Feb 19, 2021 / Headlines From China /

According to the Chinese online video platform iQiyi's latest earnings report, the company suffered a slight revenue decline in the fourth quarter of 2020, as subscribers fell. Read More

News From China: Box Office Boom, Staycation Spring Festival Economy

Feb 18, 2021 / Box Office /

China’s box office roars back to full speed. Even with theater capacity limited to reduce the spread of illness, the first days of the Year of the Ox saw some record-breaking box-office performances. Read More

Headlines From China: Netflix Picks Up Chinese Fantasy Film ‘New Gods: Nezha Reborn’

Feb 18, 2021 / Headlines From China /

Netflix has picked up international rights to mainland Chinese animated feature "New Gods: Nezha Reborn," which will be the platform's third high profile commercial title in the past couple of months. Read More

Headlines From China: Wong Kar-wai Curates for Mercedes-Benz

Feb 17, 2021 / Headlines From China /

Staying true to this tradition for the Year of the Ox, Mercedes-Benz tapped Wong Kar-wai to produce and serve as the lead director for its latest offering, “Where the Heart Leads.” Read More

Headlines From China: With Trump Gone, TikTok Could Get a Chinese Makeover in 2021

Feb 16, 2021 / Headlines From China /

With China’s box office takings expected to return to near pre-pandemic highs in 2021, the world’s largest movie market is becoming more attractive, while also more tricky, for Hollywood studios. Read More

Headlines From China: As Spring Festival Movies Arrive, a Campaign Against Secret Photography in Cinemas Launches on Chinese Social Media

Feb 11, 2021 / Headlines From China /

A campaign to call on the boycotting of secret photography in cinemas has been launched on Chinese social media, three days before the Lunar New Year, when a batch of new movies will be released. Read More

Headlines From China: Apple’s New Year Film Offers Message of Hope and Courage

Feb 10, 2021 / Headlines From China /

Apple recently teamed up with the rising Chinese American director Lulu Wang--the mastermind behind the celebrated Golden Globe-nominated 2019 indie film "The Farewell", to create a Chinese New Year short film inspired by the traditional folklore of the festival. Read More

Headlines From China: New Animation Film Retells Nezha Myth in Chinese Cyberpunk Style

Feb 9, 2021 / Headlines From China /

The latest retelling of the mythological tale, “New Gods: Nezha Reborn,” announced that it would be released in the Chinese mainland on Feb 12, the first day of the 2021 Spring Festival. Read More

Headlines From China: China’s Top Three Streaming Giants Join Hands to Launch First Virtual Cinema Project for 2021 Spring Festival

Feb 8, 2021 / Headlines From China /

The top three Chinese streaming sites Youku, iQIYI and Tencent Video have announced recently their collaboration in launching the first-ever online cinema program together during the Spring Festival. Read More

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