Why Rakuten’s Tencent Tie Up Is a Game Changer for Content Commerce

 /  News  / 
Tencent will hold a 3.6 percent stake in Rakuten after the Japanese tech giant raises $2.2 billion via a new share sale. Read More

Cash for Creators and the Battle for Short Video Dominance in China

 /  Entertainment Marketing  / 
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Read More

CCI Take: TikTok Is a Content-Commerce Conduit for Global Gen Z

 /  Short Video  / 
Amid the whiplash-inducing news surrounding TikTok’s future in the United States, which has left even the company itself struggling to understand its future status, the Bytedance-owned app continues to move forward with monetization efforts in international markets (with the obvious exception of India) as it gains popularity among the increasingly lucrative Gen Z demographic.  Read More

CCI Take: Luxury Can’t Afford to Ignore China’s ACG Community

 /  Animations  / 
Over the past decade, China’s ACG subculture has gone increasingly mainstream, emerging as one of the most important channels for reaching millennial and Gen Z consumers, whose tastes (and spending power) can’t be ignored. Read More

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

 /  Entertainment Marketing  / 
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

 /  Legal  / 
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More

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