A.D.R Agency and Shanghai International Film Festival Propel the ‘C Wave’ From Cannes

A.D.R for the SIFF promotion at Cannes Film Market. 


The Shanghai International Film Festival (SIFF) has tapped communication agency A.D.R for another edition to support its partnership with Marché du Film (Film Market), the business counterpart of the Cannes Film Festival. The Cannes, Paris, and Singapore-based agency, which specializes in experiences related to the luxury, beauty, and film industries, will guide the speak-outs of the organizers of SIFF and co-host Marché du Film’s opening night.

At the same time, Marché du Film will resume its role as the main partner of the SIFF Young program, an initiative started in 2021 to identify and cultivate five emerging Chinese directors. This multi-year collaboration is “not only to celebrate SIFF Young’s new wave of formidable filmmakers but to also help embolden their cinematic voices and connect them with the European film market,” reads a statement.

What it is:

Taking place on May 17-25, Marché du Film is the largest international get-together for over 12,500 professionals in the film industry. With more than 70 percent of the world’s film transactions conducted at this market, producers, distributors, sales agents, financiers, and other participants can find business partners through over 200 events.

Meanwhile, SIFF is the only competitive international film festival in China approved by the International Association of the Federation of Film Producers (FIAPF). Last year’s competition saw a record-high 4,443 submissions from 113 countries, with 99 films premiering in China, signaling the festival’s — and the country’s — growing influence in entertainment. Continue to read the full article here