CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

TikTok Narrows Focus to US, Japan, and India as Key Growth Markets

 /  News  / 
TikTok has removed the UK from a group of four countries it had previously deemed strategically important. The US, Japan, and India markets have been assigned their own general managers while others only have product managers at present. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

 /  News  / 
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Douyin and TikTok Rake in $11.7 Million in User Spending in July

 /  News  / 
Short video app Douyin and its overseas version TikTok grossed a total of $11.7 million through in-app sales of virtual coins in July, increasing by 290% year-over-year, according to mobile app intelligence firm Sensor Tower. Read More

Bytedance Has Reportedly Acquired UK Music AI Startup, Jukedeck

 /  News  / 
Bytedance has acquired Jukedeck, a startup in the UK which enables users to create music generated by artificial intelligence (AI) Read More

TikTok Faces New Round of Scrutiny in India with IT Ministry’s Query

 /  News  / 
India’s Ministry of Electronics and IT has requested short video app TikTok respond to a query containing 24 questions about content quality, data privacy, and age restrictions. Read More

User spending in Douyin and TikTok hit new high in May

 /  News  / 
The 120 million Indian TikTok users, however, only spent $45,000 on the app in May. Read More

One of China’s Most Influential Travel Show Hosts Right Now is a Fox Hand Puppet

 /  Chinasplaining  / 
A hand puppet resembling a fox has become an unlikely star on the Chinese internet via a new comedy travel program. Read More