The 6 Female Instagram Stars Taking China By Storm

 /  Entertainment Marketing  / 
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

Fan Bingbing’s Tax Scandal Uneasy for Foreign Luxury Brands

 /  Entertainment Marketing  / 
Tax evasion is a much more serious charge in China than in the West. As the gap between the rich and the poor widens in the country, the public’s tolerance for the tax evasion practice of a highly-paid figure like Fan is incredibly low. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

 /  Entertainment Marketing  / 
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors.  Read More