Influencer |

Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking

Sep 20, 2019 / Entertainment Marketing /

For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities Read More

Versace’s New China Face Tops June Celebrity List: R3

Jul 17, 2019 / Entertainment Marketing /

Versace announced Yang Mi as its first-ever Chinese brand ambassador, stirring a heated debate over the actress’ compatibility with the Italian luxury brand. Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

Apr 16, 2019 / Entertainment Marketing /

Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

How Chinese Influencers Calculate Their Fees

Apr 3, 2019 / Entertainment Marketing /

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?

Oct 5, 2018 / Celebrity /

All these brands have not made official announcements regarding the star, but one Chinese media publication Daily Fashion News said today that several luxury brands had quietly cut ties with Fan, in particular naming Montblanc as ceasing the partnership. Read More

The 6 Male Instagram Stars Taking China by Storm

Jul 12, 2018 / Entertainment Marketing /