Reality-show Idols Are the New Darlings of Luxury Brands in China

 /  Celebrity  / 
Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

 /  News  / 
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors.  Read More