The 6 Female Instagram Stars Taking China By Storm

 /  People  / 
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

 /  Celebrity  / 
Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More