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CBI news wrap

CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019  /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CBI News Wrap: Didi Chuxing’s Comedy Show and Drama Placement

Sep 10, 2019  /  CBI  / 
In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More

CBI News Wrap: Interactive Video Ads and More Branding Trends

Sep 3, 2019  /  CBI  / 
Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More

CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

Aug 27, 2019  /  CBI  / 
China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

Aug 20, 2019  /  CBI  / 
Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

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