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The Force Hits Chinese Fashion With Star Wars Marketing Push
Once Darth Vader hits the catwalks, there’s no denying it—the force is now with big names in the Chinese fashion scene as part of a Disney marketing campaign that is spreading across industries to get Star Wars fans excited for the upcoming film. The craze took hold of the Great Wall last month thanks to Read More
Protecting Copyright Online in China: Takedown Regulations
China has a pretty good system for taking down copyrighted subject matter illegally stored or posted online without the approval of the copyright owner. This is the first in a series of posts looking at online takedowns. In this post we provide a general summary of the regulations that establish the takedown procedures for copyrighted Read More
China’s Film Industry Online, Part 4. It’s About Copyrights.
This is the final post in a series looking at developments in China’s digital ancillaries market. In this series we’ve seen that China’s ancillaries are still comparatively small despite explosive box office growth. In part 1, I looked at how China leads the world in online consumption and how China’s consumers prefer to use mobile Read More
China Motion Picture Copyrights
China joined WIPO (the World Intellectual Property Organization) in 1980 and it introduced its first copyright law in 1990. China adopted modern intellectual property laws as a condition of joining the WTO (the World Trade Organization) in 2001. Read More
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