CBI Case Study: Lenovo Connects China’s Past and Future With Palace Museum Collaboration

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The rise of culturally-inspired collaborations known as wenchuang has been driven by Gen Z and millennial consumers, who seek creative ways to explore their cultural heritage. Read More

CBI Video: Gucci and Tencent’s Stylish Travel Video Collaboration

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Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

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Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

How Brands Starred at the Golden Rooster and Hundred Flowers Film Festival

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A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards.  Read More

CBI Case Study: Airbnb Makes Itself at Home on Chinese Reality Show

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With its title sponsorship of the second season of Tencent Video series “Adventure Life," Airbnb has scored a leading role in a high quality production with plenty of celebrity star power behind it Read More

CBI Video: Wong Kar-Wai Gets in the Mood for Saint Laurent

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The fifth installment of Saint Laurent’s multidisciplinary Self arts project sees acclaimed art-house filmmaker Wong Kar-Wai as curator for the short film “A Night in Shanghai,” directed by Hong Kong photographer Wing Shya. Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

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Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

How L’Oréal Won Singles’ Day 

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Beauty was one of the top sales categories in the record-setting 2019 Singles’ Day sales, with four of the 15 brands that surpassed RMB 1 billion ($142 million) in sales on Alibaba platforms coming from that sector. At the top of the list this year was L’Oreal Paris, which employed a variety of techniques to draw Chinese consumers. Read More

CBI Case Study: Boosting Beauty on Reality TV, Lancôme Stars on “Heart Signal”

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The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More

CBI Video: Tmall’s Singles’ Day Wishes 

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To mark the eleventh annual November 11 Singles’s Day shopping festival, Alibaba’s Tmall created its first short film, a touching modern family story that incorporates fairy tale elements.  Read More