Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions. Read More
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More
Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in the coming year and beyond Read More
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