Rachel Zheng
About the author
A Hit Chinese TV Show Ignites Heritage Luxury
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More
MOST POPULAR
LATEST ARTICLES
- Gaming Giant Blizzard Returns to China, Sparking Joy — and Some Anger Apr 11, 2024
- The AI PlayStation 2 filter fueling an NPC frenzy in China and the West Apr 9, 2024
- TikTok vs Douyin: What luxury brands need to know Apr 3, 2024
- China’s Top Tech Giants Clash on Social Media Over Plagiarism Claims Mar 26, 2024