Video Streaming Results: Bilibili, Tencent Video, iQiyi

 /  Streaming  / 
Though video streaming continued to be an unprofitable business last year, all platforms have seen a recent surge in viewership as a result of the coronavirus lockdowns that started in late January, and are expected to be at least partially sustained throughout the year. Read More

CBI Case Study: Bilibili’s Top Bullet Chats of 2019

 /  CBI  / 
Earlier this month Bilibili released its third annual list of the its top "bullet chats," the streaming, user-submitted commentary that is a defining feature of the popular youth-oriented video platform. Read More

Bilibili Wins Exclusive Rights to Stream League of Legends Championship

 /  Game  / 
Chinese video platform Bilibili, known for its content targeting younger audiences, is hoping to boost its performance by expanding its esports offering. Read More

Bilibili Notches Q3 Revenue Beat, But Losses Widen as Expansion Takes Hold

 /  News  / 
The platform is broadening beyond its ACG roots to online learning and music. Read More

Anime Video Platform Bilibili Is Beta Testing Paid Courses

 /  News  / 
The video streaming company is expanding its content ecosystem to shore up growth. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Headlines from China: Will Bilibili Become China’s YouTube?

 /  Headlines From China  / 
Lunched as a platform for user-generated ACG (anime, comics and games) content, Bilibili has been gradually diversifying its content. Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

 /  Entertainment Marketing  / 
Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

Alibaba Acquires 8% Stake in Bilibili to Double own on Content-driven E-commerce

 /  News  / 
China’s recent rise of content-driven e-commerce is another testimony to the saying that content is king. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

 /  Entertainment Marketing  / 
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

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