Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs

Released for China’s 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators.

On September 6, Tencent and Dunhuang Research Institute unveiled Acoustic Animation (声动画语) within the newly revamped Traveling in Dunhuang (云游敦煌) WeChat Mini Program.

Centered on the Mogao Caves, Dunhuang’s UNESCO-recognized cultural attraction, the initiative uses sound and dynamic animation to contextualize the ancient Buddhist murals within the 156th grotto. Users can click through different chapters for an immersive tour of the paintings, and learn about life in the Song and Tang dynasties.

What happened?

In time for China’s 9/9 Charity Day on September 9, a quiz was also held on the platform to raise funds for the Dunhuang Grottoes Conservation Foundation, which is dedicated to the preservation of the cave and its murals. All challenge participants had the opportunity to win one of 9,999 limited edition Dunhuang “Digital Sponsor” NFTs — the first non-profit tokens to be offered by Tencent and Dunhuang Research Institute.

The NFTs, which were all issued within a day, were minted on Tencent’s own government-authorized blockchain, Zxinchain. Unlike traditional NFT trades, winners of the Dunhuang NFTs had to verify their real names and could not remain anonymous. Continue to read the full article here