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Zhang Dapeng

CBI Video: Tencent Weishi Stages a Return to Peppa Village

Jan 21, 2020  /  CBI  / 
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

CBI Video: Nike Explores Urban Cultures to Connect With Young Consumers 

Dec 17, 2019  /  CBI  / 
In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

Oct 15, 2019  /  CBI  / 
To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

A Guide to a Decade’s Worth of Brand Films in China

Sep 17, 2019  /  CBI  / 
Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More

CBI Video: Yili Satine Mines Family Conflict to Promote Organic Yogurt

Sep 10, 2019  /  CBI  / 
“What Is Organic Life?” takes a counterintuitive approach to promote dairy giant Yili’s Satine line of organic drinking yogurt, exposing the uncomfortable reality of a well-off urban family’s home life. Read More

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