In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More
Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More
“What Is Organic Life?” takes a counterintuitive approach to promote dairy giant Yili’s Satine line of organic drinking yogurt, exposing the uncomfortable reality of a well-off urban family’s home life. Read More
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