How Important Is China To Hollywood’s Bottom Line?

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China accounted for $500 million or just 7.7 percent of the $6.5 billion worldwide net revenue from the thirty-two Hollywood films it allowed into the country. By and large, Hollywood films made less that 5% of their worldwide revenue from the Chinese market, indicating that Hollywood's headlong push into China remains primarily about getting early access to a market that still exists in the realm of possibility. Read More