Meet Pinta Studios: Turning VR Content into Money-making IP

 /  China Film Insiders  / 
With the Venice International Film Festival kicking off this week, Pinta Studios is showcasing its latest Virtual Reality (VR) animated film 'The Dream Collector' in competition with other 21 VR works from around the world. Read More

Why PC gamers are the worst at VR—and what that means for China’s VR gaming

 /  News  / 
People who have played a lot of PC and console games are the worst at VR gaming and slower to improve than those who are new to both, a Chinese VR gaming company has found, forcing it to alter its plans. The firm has also found that the way people take to VR reveals so Read More

TCB In RMB: A Weekly Business Roundup

 /  Money  / 
SoReal, the Virtual Reality venture of acclaimed Chinese auteur Zhang Yimou opened its first concept store this past Tuesday in a 32,000 square-foot location in central Beijing. Although the company refers to it as a VR Museum, it is more like an arcade, featuring VR films, interactive VR games and other immersive experiences-- and already Chinese reports are expressing doubts regarding its commercial viability. Read More