Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

 /  CBI  / 
The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

Flag-Waving Fare Scores Big for China’s Flagging Film Industry

 /  News  / 
A trio of nationalistic films cleaned up at the box office Monday as the People’s Republic of China prepared to celebrate its 70th anniversary. Read More