Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

 /  CBI  / 
The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

 /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

Chinese Video Game Highlights Complex Reality of War With Japan

 /  Game  / 
Genre-bending indie title “The Invisible Guardian” is part choose-your-own-adventure novel, part wartime drama. Read More