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mid-autumn festival

CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019  /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

Headlines from China: Lychee Film Festival Showcases 17 Chinese Films in Madrid

Sep 13, 2019  /  Headlines From China  / 
The 3rd edition of the Lychee International Film Festival, a Madrid-based film festival focused on Chinese cinema, opened on September 11. Read More

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