CBI Case Study: McDonald’s Aims for High Notes With Musical Collaboration

 /  CBI  / 
Recently McDonald’s introduced a new line of iced coconut beverages, which it sought to market to Chinese youth through a musical collaboration with Hunan Satellite TV based on its popular talent competition “Super Vocal." Read More

China Box Office: Illumination Lights up China With Record ‘Despicable Me 3’ Bow

 /  Box Office  / 
Illumination Entertainment's Despicable Me 3 rose above the fray this weekend with a record-smashing $61 million* debut, and in just three days outgrossed the combined box office of Hollywood's entire 2017 animation slate in China. Read More