Along with the Lunar New Year, China's National Day (October 1) is one of the two lucrative weeks on China's cinematic calendar. This year, local films are expected to dominate the box office again. Read More
The subsidies are a marketing tool used by film studios, distributors and online platforms to fill seats during competitive periods. The companies pay for part of the cost of the ticket, which is set by the distributor and the cinema. Read More
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