CBI Case Study: Boosting Beauty on Reality TV, Lancôme Stars on “Heart Signal”

 /  CBI  / 
The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More

A History of China’s TV Matchmaking

 /  TV  / 
From flashy hosts to fake romance, the evolving format of China’s televised dating shows reflect changing attitudes toward dating and marriage. Read More