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TCB In RMB: A Weekly Business Roundup
SoReal, the Virtual Reality venture of acclaimed Chinese auteur Zhang Yimou opened its first concept store this past Tuesday in a 32,000 square-foot location in central Beijing. Although the company refers to it as a VR Museum, it is more like an arcade, featuring VR films, interactive VR games and other immersive experiences-- and already Chinese reports are expressing doubts regarding its commercial viability. Read More