CBI Case Study: Male Celebrities Give Beauty Marketing a Makeover

 /  CBI  / 
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

 /  Celebrity  / 
Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More