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CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

Dec 24, 2019  /  CBI  / 
Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

Sharing Luxury Lifestyles With Chinese Consumers: Q&A With Sarah Zhang of House Films

Dec 17, 2019  /  CBI  / 
We caught up with Zhang to discuss the trajectory of her work on branded content in China and House Films' latest offering, “Yacht Life: Love the Ocean.” Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

Dec 17, 2019  /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

Short Video App Douyin Expands E-commerce Features

Dec 12, 2019  /  News  / 
Short video app Douyin has recently updated its e-commerce feature, allowing users to view an assortment of similar or related products in feed rather than just a single product after clicking on an advertisement. Read More

CBI Case Study: Lenovo Connects China’s Past and Future With Palace Museum Collaboration

Dec 10, 2019  /  CBI  / 
The rise of culturally-inspired collaborations known as wenchuang has been driven by Gen Z and millennial consumers, who seek creative ways to explore their cultural heritage. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

Dec 10, 2019  /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

Chinese Video Streaming Service iQiyi Eyes Subscribers Abroad and Mulls Price Hikes at Home

Dec 5, 2019  /  News  / 
Having gained a strong foothold in China, video streaming service iQiyi is now aiming to expand overseas. Read More

How Brands Starred at the Golden Rooster and Hundred Flowers Film Festival

Dec 3, 2019  /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards.  Read More

CBI Case Study: Airbnb Makes Itself at Home on Chinese Reality Show

Dec 3, 2019  /  CBI  / 
With its title sponsorship of the second season of Tencent Video series “Adventure Life," Airbnb has scored a leading role in a high quality production with plenty of celebrity star power behind it Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

Dec 3, 2019  /  CBI  / 
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

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