Pioneering Retail Destination K11 MUSEA to Host Cannes Film Week

From the 12th to 17th of November this year, The Festival de Cannes Film Week will debut in Hong Kong at the pioneering retail destination K11 MUSEA that’s settled on the Victoria Dockside right along the iconic Avenue of Stars. The Festival de Cannes Film Week will exhibit six films from the selection of the Festival de Cannes 2019 and welcome prominent industry professionals to share their insight in a series of Q&As and masterclasses.

Brought to Hong Kong by Pierre Lescure, President of Festival de Cannes, Thierry Frémaux, General Delegate of Festival de Cannes and Adrian Cheng, Founder of K11 Group and Executive Vice-Chairman of New World Development, Festival de Cannes Film Week is committed to the celebration of creativity, culture and cinema. A true arts patron, Adrian Cheng stated, “I am honoured to partner with Mr. Pierre Lescure and Mr. Thierry Frémaux in debuting Festival de Cannes Film Week in Hong Kong and Asia. It is through our aligned vision to bring world-class curated content to a global audience that Festival de Cannes Film Week at K11 MUSEA is made possible. This is an important milestone for K11 MUSEA as we look to develop an on-going programme of innovative cultural events for our international audience.”

Expected to open in the third quarter this year, K11 MUSEA is designed to become a world-class, art and culture-led retail destination. This newest addition to Hong Kong’s thriving cultural hub will redefine retail in itself by inviting people into its mesmerizing architecture where they could immerse themselves in art and culture as well as indulge on luxury brands and fine dining. Inspired by ‘A Muse by the Sea’, the construction of K11 MUSEA was led by James Corner (James Corner Field Operations) and Forth Bagley (Kohn Pederson Fox), along with a grand team of international and local architects, artists and designers. Aside from displaying world-class public art collections throughout its three million square feet art and design premises, K11 MUSEA will also house Hong Kong’s largest theatre complex. Theatre chain UA Cinemas announced in March that they will join in on the excitement and open a massive 12-theatre cinema in the K11 design complex. Besides providing an ultimate cinematic experience, the 1,711-seat cinema will also hold cultural activities, theater performances and seminars or workshops hosted by filmmakers. A fantastic platform of where film makers and enthusiasts could convene and express is in the making.

Let us look forward to what the Pearl of the Orient will bring upon the historically prestigious Cannes film festival.