Mini Web Series is The New Black in China
Several years ago when web series started becoming popular in China, this content format was considered inferior to film and TV shows. However, as content creators continue to improve the overall quality of web series, more and more investors and talents start to participate in the production of this type of content. At the recent iQiyi Technology & Entertainment Summit, attendees all agreed that nowadays, web series, especially mini web series, has great potential to be commercially successful in China. When it comes to creating hit series, iQiyi’s content officer Wang Xiaohui says that the company will focus on mini web series with diverse lead characters. In addition, romantic youth drama and suspense/thriller are preferred genres. Read more on xinjuguancha
Local Romantic Drama Beats ‘Avengers: Infinite War’ on Monday
Since its debut last Friday, local romantic drama How Long Will I Love You has been maintaining a strong momentum, and finally replaced Avengers: Infinite War on Monday May 21 as the single-day box office winner. This article points out that good quality and good timing are the two reasons why this film has been doing well. Although it was produced on a small budget, How Long Will I Love You‘s quality is fairly decent, receiving an average score of 7.3/10 on Chinese film review site Douban. In addition, the film’s box office success further proved that May 20 (the pronunciation of “May 20” in Chinese resembles the pronunciation of “I Love You” in English) has become a lucrative time on China’s cinematic calendar for romantic films. Other favorable dates for romantic films in China include Valentine’s Day, Chinese Valentine’s Day (aka Qixi Festival), and China’s Singles’ Day. Read more on yiyuguancha
‘Doraemon the Movie: Nobita’s Treasure Island’ Set for June 1 China Release
It’s officially annouced that Japanese animated film Doraemon the Movie: Nobita’s Treasure Island will be released in China on June 1, China’s Children’s Day. The film is the 38th installment of the Doraemon film series, which is based on the manga and anime series of the same name. Doreamon the Movie: Nobita’s Treasure Island was released in Japan early this year and attracted over 4 million threatrical viewers. The total box office earnings of the film exceeded $45 million, which made the film the highest-grossing Doraemon film. Read more on Mtime
