Li Jiaqi x Tmall x 10 Chinese Artists
Ahead of International Museum Day on May 18, Tmall joined forces with partnered with top e-commerce influencer Li Jiaqi and ten Chinese artists for a livestreamed campaign that explored the relationships between consumer goods and art. “Escape from the Art Museum” asked the question of where beauty can be found and looked at various trendy brands that sell on Tmall such as South Korean eyewear label Gentle Monster and socially conscious skincare producer Kimtrue.
The associated hashtag #LiJiaqiEscapeFromTheMuseum gained 270 million views on Weibo. Li Jiaqi, known as the “Lipstick King” for his ability to sell cosmetics, has become a star of Alibaba’s marketing, with appearances alongside Jack Ma for a Singles’ Day livestream in 2020 and an appearance in the short film “Explosive China” for the 2020 TMall Beauty Awards. Read more Jing Daily
ByteDance Seeks to Monetize Its Recommendation Tech With Launch of Volcano Engine
On Thursday, the TikTok owner officially introduced a smart technology brand called Volcano Engine, which it said will focus on exporting proprietary technologies, including recommendation algorithms, data analytics and artificial intelligence to more corporate clients, according to a statement received by Caixin. The company said that it has provided its business growth technologies to corporate clients including e-commerce giant JD.com, smartphone maker Vivo, carmaker Geely, video streamer Bilibili and China Construction Bank. Read more Caixin Global
