Launch of Video Game Rating System Prompts Calls for Film Rating System Along Similar Lines
A draft on the video game content rating system has been introduced on Wednesday under the guidance of China’s National Press and Publication Administration, which Chinese experts said is a good move for the sound development of children as well as for the internalization of the Chinese games market. According to reports, the grading system is mainly composed of three standards based on three different age groups, which are green code for children above eight years old; blue code for those above 12 years old and yellow for those above 16. The launch of the draft also prompted a heated discussion on Chinese social media as many Chinese netizens called for the launching a motion picture content rating system in China. Read more Global Times
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. The rise of direct-to-consumer (DTC) domestic brands such as Perfect Diary have fueled competition to stand out via innovative collaborations that can propel a relative newcomer to “internet-famous” (wanghong) status with the ability to iterate signature products into creative derivatives. Brands build upon collaborations to offer experiences — both digital and physical — and content for wider reach and greater impact. Read more Jing Daily
