Headlines from China: Jia Zhangke Collaborated with Maoyan and Huanxi Streaming to Promote ‘Ash Is Purest White’

Jia Zhangke Collaborated with Maoyan and Huanxi Streaming to Promote ‘Ash Is Purest White’

Jia Zhangke recently appeared on Maoyan app and promoted his latest award-winning film “Ash Is Purest White”. This is the first time Jia collaborated with Maoyan and also his first time to experiment with Maoyan’s 24hr streaming challenge—a new film promotion program that allows users to watch a film online for free within 24 hours. This program released on Maoyan app during the International Workers’ Day holiday this May, and has achieved great outcomes for both film distributors and the platform itself. Read more on Entertainment Unicorn

The Living Condition of Film Professionals Who Work Behind the Camera

Behind-the-camera film professionals like cinematographers, editors and composers, are often overlooked compared with movie stars and directors, but they are, nevertheless, the indispensable forces that a film needs to be successful. In this article, the author examined the current living condition of these film professionals who are not known to the public, yet who make up a very important part of the ecosystem of Chinese film industry. Read more on yiqipaidianying