Headlines From China: iQiyi to Join Spring Festival Box Office Competition With PVoD Release

iQiyi to Join Spring Festival Box Office Competition With PVoD Release

“The Shaolin Temple: Legend of Debao”, the latest film from Chinese comedian actor Wang Baoqiang, is going to Chinese streaming giant iQiyi’s super movie channel directly on February 12, the very first day of China’s Spring Festival holiday. Alongside other seven new films to be released in theaters, “The Shaolin Temple” will be testified to prove the sustainability of the PVod model in China. Although the PVoD model has been a source of hope for film studios at home and abroad since the outbreak of COVID-19, it still only played a small part in China’s film industry so far as offline moviegoing businesses quickly bounced back once the pandemic was under control in China. Read more Global Times

Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei

Louis Vuitton has announced that Chinese actress Liu Yifei will join its ranks as a brand ambassador alongside names like Alicia Vikander, Emma Stone, and Léa Seydoux. A Spring 2021 campaign that will star Liu and be directed by Nicolas Ghesquière, the artistic director of its Women’s collections, will follow shortly. Liu is certainly riding a wave right now; she is also the global spokesperson for adidas, was featured on the cover of Vogue China, and plays the lead in Disney’s blockbuster live-action remake of the Chinese folktale, “Mulan.” Read more Jing Daily