Headlines From China: Imax CEO Rich Gelfond Sees China’s Hard Line On Hollywood Continuing

Imax CEO Rich Gelfond Sees China’s Hard Line On Hollywood Continuing

China recently set release dates for two summer films – Universal’s Jurassic World Dominion on June 10 and big local-language production Mozart From Space (by the director of the Detective Chinatown series) on July 15. That’s good news for the giant market’s reopening, said Imax CEO Rich Gelfond. Read more Deadline

Adidas Throws a Music Party in China’s Metaverse

Adidas Originals is dancing to the beat of its own drum. On May 22, the sportswear brand teamed up with Tencent Music Entertainment Group’s virtual music festival TMELAND to host “Landing on OZ Future Concert” (登陆OZ未来音乐会). Attracting 1.3 million participants, the event featured performances from Korean-American rapper Jay Park and Chinese-American rapper MC Jin. Using virtual avatars — dressed in Adidas’ latest Ozworld collection — guests could also attend a catwalk, complete timed activities to redeem digital Ozworld sneakers, and socialize with their friends. Read more Jing Daily