Fortissimo Launches Talent Agency in China
Fortissimo Films, the Amsterdam- and Beijing-based film rights sales company, is launching a talent agency that will represent international talent in the growing Chinese film industry. The agency will be headed by Fortissimo’s Beijing head Clement Magar, while Gabrielle Rozing will oversee worldwide rights sales from the Amsterdam office. “There is a great interest from both Chinese film industry and international talents to work together, we are thrilled to facilitate these collaborations and help Chinese productions to connect better with international audiences,” said Magar. Read more Variety
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop has undoubtedly been a driving force behind luxury’s explosive growth in young China over the past two years, and brands have continued to mine this industry for the idol ambassadors with massive influences over millennials and Gen Zers. Recent appointments include Wang Yibo for Chanel and pop stars Fan Chengcheng and Ouyang Nana for Givenchy. But despite luxury and fashion’s growing infatuation with C-pop ambassadors, China’s increasingly hysterical fandom culture and the government’s repeated criticism over C-pop-related social scandals have become potential risks that could hamper brand PR agendas. Read more Jing Daily
