Headlines From China: ‘Fast X’ Gets In Gear With $33M On First Day Overseas

‘Fast X’ Gets In Gear With $33M On First Day Overseas

Universal’s Fast X officially opened in 12 international box office markets on Wednesday, revving up with $32.9M (including Wednesday previews in a further 38 markets). The lead play so far is China, which has a running cume through Thursday of $25.7M (note that Thursday’s figures are not included in the $32.9M Wednesday total above). As noted yesterday (see below), the start is encouraging given recent tepid audience sentiment towards Hollywood movies in the market. Read more Deadline

How Prada And Miu Miu Became The ‘Hottest’ Brands Of The Year (So Far)

Prada was the brand that generated the most media impact value (MIV) during February’s Milan Fashion Week, with half of the top 10 posts featuring South Korea celebrities such as Song Kang and members of K-pop girl group Twice, according to marketing platform Launchmetrics. Success in Milan was further boosted by brand ambassador Cai Xukun, a Chinese singer-songwriter who attracted $3.6 million in earned media value during the week, according to Lefty.io. He later went on to dazzle fans at the 2023 Met Gala in a sequinned Prada suit. Read more Jing Daily