Even Poor-quality Animated Films Profit on China’s Children’s Day
China’s Children’s Day (June 1) has become a lucrative time for animated films. Over the past Children’s Day weekend, several animated films, including Doraemon the Movie: Nobita’s Treasure Island, were screened and achieved box office success. While the success of the Doraemon movie is not surprising, it appears to be unreasonable that a few terribly rated movies also made profits on that weekend. In recent years, taking children to the movies to celebrate Children’s Day has become a trend in China. However, the quality of the movies is not Chinese parents’ major consideration. What they care more about is the schedule, the total running time, and the appropriateness of the content. Working parents are busy, and can only go to screenings that fit into their schedules. Moreover, a relatively short animated film with simple plots is considered to be more suitable for little kids to watch. Read more on yiyuguancha
Theatrical Run of ‘Avengers: Infinity War’ in China Extends to July 9
Today, Marvel Studio announced on Chinese social media platform Weibo that the theatrical run of Avengers: Infinity War in China will extend to July 9. In the Weibo post, Marvel Studio also sent best wishes to all the Chinese students who will attend the national college entry exam tomorrow. So far, the total box office earnings of Avengers: Infinity War have surpassed 2.2 billion yuan, making it the eighth highest-grossing movie of all time in mainland China. Based on its recent daily performance, it seems still quite challenging for its China box office to surpass Fast & Furious 7‘s 2.43 billion yuan. Read more on Mtime
Wanda Cinema Reports 19.7% Revenue Growth From January Through May
Wanda Cinema reports total revenue of 4.38 billion yuan ($685.7 million) from January through May, a 19.7% jump year-on-year. Over 103 million tickets had been sold in the past five months, with year-on-year growth of 21 percent. As of May 31, Wanda Cinema has opened 542 movie theaters with 4778 screens across China . Read more on 163.com
