China’s Parallax Lines Up Pan-Asian Slate for Cannes Buyers
Chinese sales company Parallax Films is one of the few from Asia to have a physical presence in Cannes, and co-founder and head of international sales Cao Liuying is in town with a trio of new titles. Japan-set romantic drama “Yanagawa” is the first Chinese-language film by Korean-Chinese director Zhang Lu in over 10 years. It stars China’s Ni Ni with Japanese actor Sosuke Ikematsu. Read more Screen Daily
Why Brands Need To Keep Tabs On China’s Turbulent Gaming Sector
As fashion and beauty brands venture into China’s booming gaming industry, they should be wary of Beijing’s increasing crackdowns on its tech giants. Starting on July 6, Tencent Games is rolling out a “Midnight Patrol” initiative to stop under-18s from playing into the wee hours of the night. Kids who use an adult’s account for a significant amount of time from 10 PM to 8 AM will be kicked off by the platform’s facial recognition system or blocked by Tencent’s newly launched parent lock function. These measures come as Chinese authorities have stepped up their efforts to tackle gaming addiction among minors, from requiring real-name registration to capping in-game purchases. Read more Jing Daily
