China to Begin Reopening Cinemas In Low Risk Areas Starting July 20
The China Film Administration dropped breaking news on Thursday noon, stating that those theaters in low-risk areas in China “can resume business in an orderly manner on July 20, with the effective implementation of prevention and control measures”. The news has circulated quickly in Chinese social media WeChat and Weibo, generating waves of applauses and hopes. Although the green light comes with caveats such as 30% attendance, reduction of overall number of screenings per venue and other specific restrictions, the industry is still hyped for the long-awaited reopening and what it can do to help the industry get back on track. Read more Youhaoxifilm
Online Game Adaptation Film ‘Double World’ to Be Released on IQiyi
“Double World”, a fantasy adventure film adapted from one of China’s most popular online games will make its online debut in both China and overseas later this July thanks to a deal with Netflix. Amidst the uncertainty created by the protracted theater closure, the producers of the film announced on Monday that they will forgo a theatrical released in favor of debuting it on iQiyi, the streaming giant in China. At the same time, Netflix has also purchased the distribution rights of the film for releasing it outside of China. Read more iqiyi7
