Headlines from China: China to Reward Cinemas for Showing More Local Films

China to Reward Cinemas for Showing More Local Films

It was announced on the Dec. 13 that movie theaters that generate over 55% of ticket sales from domestic films will be eligible for the rewards. There are three tiers of the rewards for ticket sales over 55%, 60%, and 66%. This is a measure to protect and encourage the growth of domestic films in China. Read more on engroup.cn

Korean Director Kim Ki-Duk visits China, Mending Ties between the Two Countries

South Korean Director Kim Ki-Duk attended the inaugural Asian Brilliant Stars event in Beijing on Dec. 13 as an honorary representative, aiming to break the ice between the two countries after the THAAD incident.  At the event, Kim commented that he hopes to serve as a cultural ambassador between China and South Korea, and to mend ties between the two countries. His visit to China signifies the loosening of China’s unofficial restrictions on Korean entertainment. Read more on Weixin 

China Film Bureau to Explore New Distribution Mechanism

The China Film Bureau has announced its plans to reform distribution methods in an effort to reach full market potential. Specifically, the focus will be on improving attendance rate in cinemas, enhancing film capacity, and targeting specific demographics. This is also to enhance the cinematic experience for the audience. Online movie ticketing platform Tao Piao Piao has made its own attempts to encourage ticket sales through creative efforts. Read more on engroup.cn

‘Three Billboards Outside Ebbing, Missouri’ Passes Censorship

Darkly comic drama ‘Three Billboards Outside Ebbing, Missouri’ has recently passed censorship and is expected to be released in China soon. Directed by Academy Award winner Martin McDonagh (In Bruges) and starring Frances McDormand, the movie tells the story of a mother who tries to solve her daughter’s murder when the police were unable to locate the suspect. Read more on Mtime